"The middle of July in Japan is called Risshū (立秋), which is
the start of Autumn (usually around the 7th or 8th of August),
during this time many people send friends, customers and
acquaintances, what is known as a Shochū Mimai (暑中見舞
い) or a Midsummer greeting card.
Postcards which are sent after Risshū are called
Zansho Mimai (残暑見舞い), which is a late summer greeting.
These can be sent until mid-September.
When writing a postcard during these times it is customary to
include greeting phrases such as
暑中見舞い・Shochū Mimai
残暑見舞い申し上げます
(shochū mimai / zansho mimai moushi agemasu)
at the beginning of the letter"
Source: Friends of Japan newsletter
#japanesecustomer #postcard #autumn #summer #greetings #communication #relationships #japaneseculture
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