Why do Japanese send postcards in Autumn and Summer?

"The middle of July in Japan is called Risshū (立秋), which is

the start of Autumn (usually around the 7th or 8th of August),

during this time many people send friends, customers and 

acquaintances, what is known as a Shochū Mimai (暑中見舞

い) or a Midsummer greeting card.







Postcards which are sent after Risshū are called 

Zansho Mimai (残暑見舞い), which is a late summer greeting.

These can be sent until mid-September.




When writing a postcard during these times it is customary to

include greeting phrases such as

暑中見舞い・Shochū Mimai

残暑見舞い申し上げます

(shochū mimai / zansho mimai moushi agemasu)

at the beginning of the letter"

Source: Friends of Japan newsletter







#japanesecustomer #postcard #autumn #summer #greetings #communication #relationships #japaneseculture

Statistics: Part timers and contractors make up about 40 percent of Japan's workforce

Picture: Japanese enjoying summer fireworks



" In Japan, the focus of equal pay for equal work is on narrowing the gap between permanent employees and low-paid part-timers and contractors, who make up about 40 per cent of the workforce. Japanese firms tend to resist equal pay for equal work because it will mean raising the pay of lower-paid workers, analysts say"



Source: Corporate Japan wary of wage hikes as Abenomics splutters by Tetsushi Kajimoto, Australian Financial Review, 
Wednesday 19th February, 2020, page 14.

Who are the three largest online retailers in Japan?

" Rakuten, Amazon.co.jp and Yahoo! Japan are the top three online retailers in Japan (Fuji Keizai.co.jp)

Source: Moriuchi, E., & Takahashi, I. (2016). Satisfaction trust and loyalty of repeat online consumer within the Japanese online supermarket trade. Australasian Marketing Journal (AMJ), 24 (Retailing Around the Pacific Rim), 146-156. doi:10.1016/j.ausmj.2016.02.006