Tailor your web content to appeal to Japanese customers says Australian Founder

Picture: Japanese Keyboard

"Bellroy is a Melbourne (Australia) based business that was founded in 2010 with the core objective of slimming down and simplifying the male wallet... co-founder, Andy Fallshaw..." in Japan they don't accept this as their coins have a greater value and because there's less acceptance of credit cards many of their transactions involve coins. And so when we launched our wallets [in Japan] there was only one wallet that took coins and then we had to find subtle ways to give functionality to wallets before the Japanese would really start to buy them."..Fallshaw says Bellroy also tailored its Japanese web content to appeal to a local audience."

Source: Blundstone captures export markets
March 13, 2015
The AGE Newspaper
By Jeremy Loadman

http://www.theage.com.au/small-business/entrepreneur/blundstone-captures-export-markets-20150314-1405jb.html

Video: Japanese Food - Winter Treat - Oden

Video: Japanese Food - Winter treat - Oden

Video: Japanese Food - Winter treat - Oden

What makes sakura or cherry blossom part of the Japanese spirit?

Picture: Japanese cherry blossom 

"If I were asked to explain the Japanese spirit, I would say it is wild cherry blossoms glowing in the morning sun!"

— Motoori Norinaga (1730-1801), nativist thinker and poet

¨It was courtiers of the .....Heian Period (794-1185) who began making of ethereal sakura (cherry blossoms) what they later became in all their glory — living poems, living symbols of beauty, life, evanescence, death, "Japanese spirit."

Source: Sakura: Soul of Japan

Through the ages, cherry trees in blossom have inspired parties and poetry

By MICHAEL HOFFMAN

Sunday, March 25, 2012

http://www.japantimes.co.jp/text/fl20120325x1.html