November 14, 2012

Japanese customers expect quality and are willing to pay for it

You walk into a grocery store in Japan, and their apples are individually wrapped and cellophaned and protected,” Spilker says. “And every fruit and vegetable is of pristine color, shape, size, texture. They’re willing to pay for quality, and their house is no different.” 

 Source: How Traditional Japanese Homebuilding Reversed The Fortunes Of One Idaho Sawmill
 AUGUST 8, 2012
 BY MOLLY MESSICK

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