Picture: 100 yen cooked scallops at 🌸 Hokkaido Fish market, Japan

 

Photo: 100 yen scallop 

Hakodate Fish Market, Hokkaido, Japan

Address: 

Wakamatsucho 9-19 Hakodate, Hokkaido 040-0063, Japan

Nearest stations: 

Hakodate Station

Opening hours: 

Jan – Apr: 6AM – 12PM 

May – Dec: 5AM – 12PM

Website

Source: 

7 Fish Markets In Hokkaido That Show It Is The Seafood Capital Of Japan

The Smart Local, Singapore

#Japan #japantravel #japaneseculture #japanesefood #japanesecustomer

Three benefits of Japanese Green Tea 🌸

Japanese green tea #japanesecustomer

Green Tea is a part of daily Japanese life. It is a popular drink that is consumed hot in winter or cold in summer. Green Tea has some amazing qualities!

History
The Chinese Emperor Shen Nong first discovered green tea about 4700 years ago, who as legend says discovered it by accident?
“He was boiling a pot of water when some leaves from the tea bush strayed into his pot”.
Source: Zittlau, Jorg (1999) Green Tea – for health and vitality, Sterling Publishing Co, New York. USA, p13
Why Japanese Green Tea is different?
“There are three kinds of tea made from the tea plant: green tea, oolong, and black tea...Green which is more lightly processed than the other varieties is favoured in Japan”.
Source: Packer, Lester and Colman, Carol (2002) The Antioxidant Miracle, John Wiley and Sons, New York, USA, page 181
Japanese Green Tea
Green tea comes from two major sources, China and Japan. In each country the tea is processed differently, therefore changing the nature of the tea and its benefits to the drinker.
“In Japan, immediately after picking the leaves, they are steamed. This stops the activity of the fermenting enzyme and the leaves stay green. When you brew Japanese tea the color is somewhere between lemon and yellow-green”. 
Source: Zittlau, Jorg (1999) Green Tea – for health and vitality, Sterling Publishing Co, New York. USA, Page 10
 What are the nutritional components of Japanese Green Tea?
Green tea when analyzed chemically contains the following:
“Polyphenols, Catechins, Falvanols, Caffeine, Complex sugars (Glycosides), Vitamin C, Vitamin E, Carotene, Saponia, Flouride, Zinc, Selenium, and Magnesia”,
Source: Udall, Kate Gilbert (1998) Green Tea, Fight Cancer, lower cholesterol, live longer, Woodland Publishing, Utah, USA page 7
Three benefits of drinking Japanese Green Tea every day?
1. “Tea contains only half the caffeine of brewed coffee”
Source: Packer, Lester and Colman, Carol (2002) The Antioxidant Miracle, John Wiley and Sons, New York, USA. , page 182
2. The health benefits of tea include, “acting as a strong antioxidant, protecting against cancer, lowering cholesterol and blood pressure, working as an antibacterial and antiviral agent and reducing blood sugar”
3 “Green Tea may be the most valuable substance you can take to protect your health”
Source: Udall, Kate Gilbert (1998) Green Tea, Fight Cancer, lower cholesterol, live longer, Woodland Publishing, Utah, USA page6
Recent research
“Green tea is one of the most promising of the cancer-fighting foods”
Source: Mitscher, Lester and Dolby, Victoria (1998) The green tea book: China’s fountain of youth, Avery Publishing Group, Garden City Park, NY, USA.p53
“Cancer has been steadily gaining ground during the past few decades. In Japan, however, the numbers are much lower. The main reason for that difference is Green Tea”.
Source: Zittlau, Jorg (1999) Green Tea – for health and vitality, Sterling Publishing Co, New York. USA, Page 53
"Supplementing the diet with antioxidants, such as green tea’s polyphenols, lessens the likelihood of wrinkles”
Source: Mitscher, Lester and Dolby, Victoria (1998) The green tea book: China’s fountain of youth, Avery Publishing Group, Garden City Park, NY, USA. P128
Useful links Japanese Green Tea 
Sencha Japanese Tea
Organic Sencha Tea Bags
Green Tea with Matcha
Learn more about the different types of Japanese tea here
#japan #japanesecustomer #antioxidants #polyphenols #matcha #sencha #japaneseculture #greentea #healthbenefits

Japanese customers love kaki!

 

In November it is common to buy and eat 柿 Kaki (persimmon) as a snack after lunch or after the evening meal. 

Many Japanese homes have a kaki tree in their backyard and at this time of year, they are bursting with ripe fruit. 

A mature typical tree can hold grow over 50 in a season. The fruit is washed and the outer skin scrubbed and removed by a knife. 

The remaining fruit is then cut into portions to represent how many people will be eating. 

A toothpick or small fork is given to eat the portion. 

 A cup of hot green tea is often enjoyed while eating a juicy persimmon. In season a good quality Kaki can fetch as much as 450 yen at the local fruit shop. 

An even better treat is to peel the skin, soak in sake, and then to hang them to dry in the sun, these are called hoshigaki and are exquisite to the tastebuds.

Kaki is a much-enjoyed fruit in November and all the year as dried kaki. 

#kaki #persimmon #fruit #delicacy #japanesecustomer #november 

Trends: Pistachio is a trending flavour in 🌸 Japan

https://manamina.valuesccg.com/articles/1708

Examples here

Pistachio Chocolate Lindt
https://amzn.to/3MUy4dK

Pistachio Crisps
https://amzn.to/3CJWnpQ


#japan #japanesecustomer #pistachio #flavours #trending #pistachio

Video: A typical 🌸 Japanese lunch menu items, are you hungry?

#gyoza  #japan #japanesefood #japanesecustomer #video #japantravel

Food: Selection of Japanese Ice Creams

 

#icecream #choice #creativity #japanesecustomer #fun

Video: US vs Japan Starbucks comparison 🌸

 

Source: Food Insiders YouTube Channel

https://www.youtube.com/channel/UCwiTOchWeKjrJZw7S1H__1g

#comparison #japanesecustomer #Starbucks #Japan

 #FoodInsider #coffee #retail #usa #video #food

Food: Why do people love🌸 Japanese Convenience store sandwiches?

 

Photo: convenience store food in japan #japanesecustomer

Source: SBS News Australia

The wonderful world of Japanese konbini sandwiches

https://www.sbs.com.au/food/article/2021/09/22/wonderful-world-japanese-konbini-sandwiches

#love #people #food #japanesecustomer #sandwich #japan #conveniencestore

Statistics: Japan 🌸 is the fifth-largest importer of coffee and the largest Asian market for coffee products.

 

Picture: coffee break in japan #japanesecustomer

Source: Coffee Business Intelligence

https://lnkd.in/gRNWpdHi

#statistics #japanesecustomer #coffee #funfacts #news

Prices: McDonald's' 🌸 Japan increases prices of 20% of the menu

 

Source: Nikkei Asia

https://asia.nikkei.com/Business/Food-Beverage/McDonald-s-Japan-hikes-prices-on-rising-food-costs

#japanesecustomer #prices #fastfood #consumer #economy #inflation #mcdonalds

Picture: Rice drying in the sun in Japan 🌸

 Picture: Rice drying in the sun in Japan 🌸

#japanesecustomer #sundried #rice #Japan #japaneseculture #image

Meal: Homemade Gomoku Chirashi Zushi

 

Homemade Gomoku Chirashi Zushi  

Make this at home with this recipe 

https://umami-recipe.com/en/recipes/chirashi-sushi

#japanesefood #japaneseculture #japanesecustomer #meal #japantravel #zushi #homemade #sushi

Japanese Customer: Whats the impact of a price increase in retail goods based on higher oil prices in Japan?

"An increase in the price of daily goods 
could discourage consumer spending and impact the economy"

Source: Oil prices carry over to retail cost
By Yasushi Kouchi
Yomuri Shimbun
Tuesday 20/6/2006, page 8


Learn more about Japanese Customers at You Tube

Japanese Customer: Branding and its importance to japanese customers

Photo: Hiyashi Chuka- make at home pack. Consumers when selecting this meal in a supermarket select the one that is the most famous, well known or they have been using and enjoy.

Photo: Hiyashi Chuka as a meal , a cold noodle dish that is widely eaten in summer for its refreshing taste and healthy benefits. Cold noodles are served with sliced ham and vegaetables, lettuce, tomato and fried egg finely sliced




Japanese Customers like brands and easily get attached to them. Whether it is a hand bag made in Australia, a brand of biscuits, a pair of shoes or a video game. Japanese Customers have strong brand attachment, that takes years to create, manage and maintain.

Takashi Sensui, general manager of Microsoft's Xbox division in Japan.: "Japanese consumers have always had [feelings of] attachment to established brands. They feel very comfortable, very safe to go with proven brands" in the online article: TGS 06: Q&A with Takashi Sensui. by Walt Wyman, GameSpot, Posted Sep 23, 2006 3:52 pm PT

What does this mean for marketers? It means that the image you create must be strong, trustworthy and reliable. A brand that will be here tomorrow, can be serviced, upgraded and continue to please customers.







Learn more about Japanese Customers at JapaneseCustomer.com

Japanese Customer: Osechi ryori a traditional feast enjoyed by Japanese customers

Osechi ryori - "Food for the new year is distinctly traditional"


Source: Japanese Family and Culture
JTB, 4th Edition, 2000,
ISBN: 4533020208, Page 74


Learn more about Japanese culture

Buy The book






Learn about study in Japan at Study Abroad Japan

Japanese glass eels can fetch up to US$30,000 a kilo

Picture: A fisherman's morning catch

"rare Japanese glass eels 

can fetch up to US$30,000 a kilo" 

Source: 

Article: The known unknowns,

 The Economist, 

December 21st, 2019, 

Page 35

Food waste in Japan estimated to be around 6.43 million tons per year

Picture: Cold summer noodles

"The quantity of food utilized by food banks is around 4,000 tons a year. But, According to Environment Ministry data, a total of 6.43 million tons of food -- or 51 kilograms per citizen -- went to waste in Japan in fiscal 2016, roughly the same level of annual rice consumption in the country."

Source: Gov't to strengthen functioning of food banks in Japan

19/01/2020

Japan Today

https://japantoday.com/category/national/gov't-to-strengthen-functioning-of-food-banks-in-japan

Japanese consumers like low calorie chocolate

Japanese consumers like low calorie chocolate

Video: Japanese Milk Chocolate Brand

According to research by Kadence Japanese consumers rate taste in chocolate the number one factor at 54%, followed by health 13% an convenience 13%. Calorie content was of importance to Japanese consumers who are worried about the impact of food on their bodies so lower calories the better.


Source: APAC not a ‘universal market’: Asia’s multifaceted taste and texture preferences for chocolate
By Oliver Nieburg & Patrick Young, insight director at Kadence International, 19-Sep-2016
Market research firm Kadence explores the varying chocolate likability factors in nations across Asia.http://www.confectionerynews.com/Markets/What-are-Asian-consumers-looking-for-in-chocolate-Kadence-research

japan, japanese, customer, consumer, chocolate, market research, kadence international, statistics, food, www.japanesecustomer.com, @jcustomers, #japan, #chocolate, #research

Japan Airlines providing Halal Certified meals on all outbound flights

Japan Airlines providing Halal Certified meals on all outbound flights

"Japan Airlines (JAL) will provide Halal certified Muslim meals on all outbound international flights from Japan, (started tomorrow June 1, 2016). JAL has been serving Muslim meals as a special meal for Muslim customers. Recently the airline received Halal Certification from the Japan Islamic Trust (JIT) for the whole processing of its Muslim meal menus aboard all international flights departing from Japan.Additionally JAL has changed all dishware used for Muslim meals to disposable one with Halal Certification in order to deliver a sense of security to Muslim customers when they enjoy in-flight meals. Muslim travellers can opt for the Halal certified meal by email or phone at least 24 hours before the schedule departure time according to TradeArabia News Service"




Source: 

Japan Airlines to provide Halal certified Muslim meals 

By salama 

31/05/2016
http://halalfocus.net/japan-airlines-to-provide-halal-certified-muslim-meals/



japan, japanese, customer, consumer, www.japanesecustomer.com, @jcustomers, halal, meals, japan airlines, june 1 2016, customer service, news, quote, trends, food, airlines, trends, culture, #halal, #japan, #japanese, #japanesecustomer

Japanese spend 30 percent of their income on food USA only 10 percent

"American households spend around 10 per cent of their income on food, Japanese consumers spend more than 30 per cent. The higher cash outlay is driven by a quest for quality and knowing as much as possible about the source of their food"


Source: Specialty pork finds Japanese audience, Market to Market, July 8, 2016, Iowa Public Television, iptv.org, 
http://site.iptv.org/mtom/story/16214/specialty-pork-finds-japanese-audience



japan, japanese, customer, consumer, income, spending, consumption, trends, news, statistics,food, www.japanesecustomer.com, @jcustomers, #japan, #japanese, #food, # #news, #japanesecustomer